In this episode, Larissa Chan and Paige Smith speak with Samaa Kazerouni about the role of multilateral organizations and governments in engaging with the private sector to promote the UN's Sustainable Development Goals (SDGs) and in helping to create sustainable business practices. Samaa highlights the power of the private sector through their financial influence, but also through its role in service delivery, innovation, and advocacy. The podcast concludes with some of the challenges of cross-sector collaboration in implementing the SDGs, but also underlines some of the positive shifts in business behaviour. Samaa is a second-year Master of Global Affairs student with experience working in the private sector at UNICEF South Asia and Global Affairs Canada.